OHBT Project

Tag: Strategy




 One of the greatest epidemics of all time and the greatest pandemic of modern times is COVID-19(SARs-CoV-2) more commonly known as Corona Virus. The new coronavirus was discovered and a major acute respiratory syndrome is caused by coronaviruses. It is also known as SARS-CoV-2, which means that this infection coronavirus was the same as SARS-CoV. It was confirmed to be named COVID-19 in 2019.

The WHO updates indicate an unimaginable increase in the number of reported cases of coronavirus 19 in the world from the 2nd week of March up to the present day. By 28 March 2020, 512,701 cases of COVID-19 were confirmed and 23,495 deaths were registered in the World Health Organization (WHO). The virus has affected 202 countries and territories worldwide. This virus’s mortality rates continue to rise day by day; based on the reported case and mortality updates from the Organization, up until now, the mortality rate is 22 percent. CoVID-19 or Corona Virus has had a huge impact on nations all around the world. Whether cultural, economic or health issues, it has affected nations everywhere.

Economic Issues

The pandemic spread of coronavirus has left companies all over the world to count costs and to wonder how they could recover. A collection of charts and maps is available here to help you understand the virus’s economic effects to date.

Fluctuation in Global Shares

Incredible financial market fluctuations when corporate shares are acquired and sold can influence the pension value or ISAs. As the number of cases of Covid-19 increased, the FTSE, the Dow Jones Industrial Average, and Nikkei all saw major decreases. In the first three months of 1987, Dow and FTSE recorded their biggest quarterly declines.

Loss of Employment

Also in many nations, including the United Kingdom, central banks have lowered interest rates. This should, in theory, reduce the cost of borrowing and increase investment in the economy. After the intervention of politicians, financial markets have re-established some territory. However, some experts warned of uncertainty until a second wave of the pandemic would ease worries. Most lost their employment or the coronavirus outbreak decreased their earnings. Because of this, unemployment rates have risen in major economies.

The IMF says 10.4% of the US population is out of work, hitting one of the world’s largest economies for a decade of growth. Millions of employee retention programs, such as tourism or hospitality, were often funded with state funds as economic industries were shut down. Data vary, however, among countries. For example, when the United Kingdom has already registered employees, France, Germany, and Italy submit information about applications.


Research explains the broad and enduring detrimental effect of the epidemic on global economic growth, with no nation remaining unharmed. In the short future, the Republic of China and the Evolving Asian Community would do well. As the dissemination of the disease is sure to persist to interrupt wealth creation and adversely affect industrial and production sectors, particularly in developed nations, we anticipate currency institutions to remain unstable.

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The Next Music Generation




55 million domestic workers significantly impacted by COVID-19. (2020). Impact of the COVID-19 Crisis on Loss of Jobs and Hours among Domestic Workers.

Chapman, B., Swainston, J., Grunfeld, E., & Derakshan, N. (2020, October 29). COVID-19 Outbreak Effects on Job Security and Emotional Functioning Amongst Women Living With Breast Cancer. Retrieved from Frontiers in Psychology https://www.frontiersin.org/articles/10.3389/fpsyg.2020.582014/full

Chudik, A., Mohaddes, K., & Pesar, M. (2020, October 19). Economic consequences of Covid-19: A counterfactual multi-country analysis. Retrieved from Vox: https://voxeu.org/article/economic-consequences-covid-19-multi-country-analysis.

 Pak, A., Adegboye, O., Adekunle, A., Rahman, K., McBryde, E., & Eisen, D. (2020, May 29). Economic Consequences of the COVID-19 Outbreak: the Need for Epidemic Preparedness. Retrieved from Frontiers in Public Health: https://www.frontiersin.org/articles/10.3389/fpubh.2020.00241/full#h3




Women wear makeup in Canadian society either because they are insecure about their real appearances or because they want to conform to the social norm because they can face unacceptance in society for not wearing makeup. There are also women who want to wear makeup as a part of their free will, but the social norm also plays role in developing that behavior. For example, Kim Kardashian passed a negative comment on her sister Kourtney when she was not wearing makeup. Those women who cannot afford good quality and expensive makeup products or those who do not want to wear makeup as a social norm find this nom to be oppressive. I want to challenge this norm to change the ideas of women beauty, to free women from social pressure, and to promote acceptance towards one’s real beauty.   Women are believed to have perfect bodies and the idea is articulated throughout mass media. The norm of wearing makeup dates back to ancient Egyptian era where Cleopatra used lipstick as a makeup item. But, that was a long time ago, only royal and high class females were allowed to wear makeup. Makeup grew as a social norm for women in 1920s and 1930s and the fashion and makeup industries are growing ever since. However, this social norm of wearing makeup is not a healthy norm because it depicts women to have perfection in every aspect of their lives. They have to look perfect to meet the social expectations. Wearing makeup creates an incorrect idea of beauty where women have to have the flaws on their faces covered. This can also negatively affect the other women who do not have perfect skins and do not like to wear makeup.  This essay is aimed at challenging this social norm by thoroughly examining its causes and designing an experiment as a way to challenge the norm. 

In my experiment, I would go out without wearing makeup for a period of one week. This will help me to record the initial social reaction to our without-makeup faces and to see how my continuous behavior is accepted or rejected by my surroundings. This experiment will take place in the places where I have  physical presence; my building, on line and the places where I would go out. 

I tried not wearing makeup for one week. I would wake up in the morning, was my face with cleanser, apply sunscreen and moisturizer on my face and head out or do my personal meetings online during covid. The first day of my experiment was challenging because i would be asked if anything was wrong with me because i was not wearing makeup, they asked if I was tense and dealing with some difficult situation in my live. I  went out to eat and i  attracted some gazes because i am a female, i was not wearing any makeup. People seemed to think something was terribly wrong with with my mental and physical health.   The experiment was difficult in the beginning as I invited gazes and question. However, everyone in our surroundings got accustomed to our bare faces within 2 and the rest of the period of experiment was easy and I enjoyed having no pressure of wearing makeup. I believe that we can easily continue our behavior of not wearing makeup in the long run. There would be no change in our daily life but we may face difficulty while dating. This is because I may not wear makeup and our surrounding grow accustomed to it, but a larger part of society would take long to change the set stereotypes and set standards of beauty. 

My experiment was very simple and basic and I decided to do it without giving much thought to preparation. I could have talked to my friends about the social norm of wearing makeup and tell them my perspective about it. This way my first day would be easier than it was. My experiment turned out exactly as I thought it would. I was hoping that people would be shocked at first, find it hard to accept a face without makeup, and then they will grow accustomed to it and take it to be normal to not wear any makeup. My location and identity played a great role. My location was my home community where people notice what a person is wearing, so the change and a reaction to it had to come. On the places where i would hang out like in my building, online,  restaurants or even just walking into a store are also the places where it is a norm to wear makeup and be all dolled up. Being a female made the experiment more interesting and challenging because we had to apply everything on ourselves and face the reactions. I found my experiment to be very practical and I would carry out the same experiment if I have to, without changing anything. 

The inference drawn from the above discussion is that all the social norms are not healthy and expecting women to wear makeup in all social settings set a false beauty standards that can be detrimental for mental health of many women. Challenging this norm is need of the time and it is not difficult to change society’s perspective as it was proved by the experiment.

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Buegeler, C. (2016). Makeup, Your Mind: Social Expectations and Perceptions of Makeup Use (Doctoral dissertation, Brandeis University).

Edmonds, M. (nd) How Makeup Works, retrieved 15-02-2021, from https://people.howstuffworks.com/about-makeup1.htm

Lee, J. (2017) Defying the Norms of Makeup and Gender: Electra Snow’s Rainbow Eyes and Strive for Equality, retrieved 15-02-2021, from https://medium.com/thinking-about-queer-art-performance/defying-the-norms-of-makeup-and-gender-electra-snows-rainbow-eyes-and-strive-for-equality-d2658bf307c1

Ruffini, K. (2018) Kim Kardashian’s Comments About Kourtney’s Looks Are Uncalled For In This New ‘KUWTK’ Clip, retrieved 15-02-2021, from https://www.elitedaily.com/p/kim-kardashians-comments-about-kourtneys-looks-are-uncalled-for-in-this-new-kuwtk-clip-9958935

The female gaze (2016) Makeup, Social Expectations, and the Construction of Identity, retrieved 15-02-2021, from https://thefemalegaze.org/2016/05/01/makeup-social-expectations-and-the-construction-of-identity/




Homelessness is a significant issue faced by many countries globally and is the primary cause of mental disorders among people. A home is not just an area of earth, but a safe place to be oneself and where one feels freedom. Canada is also one of those countries facing significant issues of homeless people who get mentally ill afterward. The reasons for the increased ratio of mentally ill people in Canada include its lost culture, in which individuals have to leave their homes after a specific age or maybe due to some other factors such as hierarchy or strong friendships etc. (Philipps, 2012)

Mental illness and homelessness are interrelated to each other. Homelessness may be the cause of mental disorders, and mental illness may be the cause of someone’s homelessness. It is stated that mentally ill people due to homelessness are more generous than other mentally ill people. Homelessness is affecting the mental health of youngsters as well as old-age people. 

Filtering the mentally ill homeless people from others:

Although many people facing mental illness should keep in mind that homelessness is not always the reason for people’s mental illness. These mental disorders may be the cause of some other problems as well. We can differentiate the mentally ill homeless people from others by opting some of the following ways:

  • If you see someone who blames himself/ herself for every situation and perceives the situations negatively, he/ she may be mentally ill due to homelessness. We should address them adequately to help them.
  • Most mentally ill homeless people faced schizophrenia, bipolar disorders, severe depression, extreme anxiety, and substance abuse. Moreover, such people have the worst coping capabilities and lower self-esteem to filter the mentally ill homeless people by observing these disorders in them and addressing them. (Tarr, 2018)
  • We can also conduct research-based strategies by raising awareness among them and letting them fill questionnaires honestly. We can also conduct experiments in different areas to spot mentally ill people. 

Procedures to be opted by the government to treat mental illness:

Mental illness is a significant issue and is increasing day by day. As we know, mental illness may lead to physical health problems such as anxiety, and severe stress can lead to chronic diseases of the heart and lungs, so the governments should stop it by making effective strategies for developing their nations. We can opt for the following procedures to cope up with this issue in an effective way: 

  • First of all, Canada’s government should introduce a proficient housing scheme and provides shelters to the people. 
  • The government should sell the houses to working- women or men at low prices to buy quickly. 
  • The government should make rehabilitation centers, which are always there to assist mentally ill homeless people so that they can work speedily for their betterment towards a healthy lifestyle. 
  • The government should provide easy access to the rent houses for common civilians and the rents should be affordable for common people

Media Inquires:




Philipps, K., 2012. Homelessness: Causes, Culture and Community Development as, s.l.: s.n.

Tarr, P., 2018. Homelessness and Mental Illness: A Challenge to Our Society. Brain & Behavior, 19 novemeber.